Wizkid and Nike Football released their official collaboration shirt to the public today.
The “2018 Wizkid Co-Creation Stadium Shirt” is a celebration of the megastar’s Nigerian roots which reps both his hometown and starting place of Surulere as well as his record label, Starboy.
Even though it only went on sale earlier today, the shirt is already sold out online with Wizkid writing on his Instagram “That was fast! Sold out in 10 minutes! Love u all like crazy!”
Wizkid’s been getting more and more into the fashion world. Earlier this year, he made his runway debut for Dolce & Gabbana alongside Naomi Campbell.
Global Influence
To label Wizkid simply as a Nigerian pop-star contradicts his global influence. After all, the singer/songwriter has topped charts in 15 countries, successfully bringing the new generation of Afropop global and spreading his hometown pride far and wide.
Born in Surulere, Lagos, the name of Wizkid’s Nigerian hometown is emblazoned on the lower back of the artist’s collaborative Nike jersey, a shirt that simultaneously speaks to his local pride and Naija’s cultural clout. The jersey’s green and white trimmings reflect the Nigerian flag, as does a Naija graphic on the sleeve, while the front features a centrally-placed Nike Swoosh and is highlighted by the iconic Starboy graphic across the chest.
The overall design is a fitting celebration of both personal and collective talent and ingenuity, and one that defines Wizkid’s dizzying accomplishments and Nigeria’s growing cultural footprint.