In a recent survey conducted by the Women Presidents Organization and EY — which included more than 303 women in 25 industries across 26 different countries — less than 60 percent of women entrepreneurs offered employees maternity leave and only 51 percent offered parental leave. About 25 percent offered flexible working arrangements, such as telecommuting, or tuition reimbursement. Despite this, more than 35 percent regarded recruitment and retention of talent as the biggest obstacles they faced in scaling their companies and more than 40 percent said that having top managerial talent is essential for them to be able to make big strategic decisions and work on what’s next, instead of being mired in day-to-day operations.
The bottom line here is that men-led businesses care more about employee welfare, security and social wellbeing than women-led businesses.
Lisa Schiffman who is the founder of EY Entrepreneurial Winning Women, who made the revelation in a Harvard Business Review article advised women business owners to pay equal attention to building their business’ brand as an employer the same way they build their brands as sales entities.
“In today’s talent-constrained environment, a company’s brand as an employer is as important as its brand among its customers.”
Women entrepreneurs have no choice but to step up by putting in more effort to take care of the people who work for them in order to attract the people they need to scale their operations.