Bolt (formerly Taxify) launches Plate. Face. Share campaign to improve security for riders

Security is becoming a challenge for ride-hailing apps

Bolt is launching a campaign to improve the security of its users called Plate. Face. Share. The campaign encourages riders to check the license plates of cars first; the look at the face of the driver to confirm he/she is the same person on the app, and then finally share your estimated time of arrival (ETA) with your family and friends.

This has become necessary with a current wave of security threats on the lives and properties of ride-hailers.

6 months ago an unverified video of the story of a young man who says he almost got killed by an Uber driver and his accomplice, a second man who was hiding at the back of the car, went viral on social media especially WhatsApp. A few weeks after, Uber launched a similar security campaign for users. Bolt, which was then Taxify was not as popular and the fact that it’s now second to Uber in popularity and is launching a campaign on user security means the problem is one that users must take seriously.

These measures are seemingly easy to follow but the moment you are stressed out after a terrible Accra experience or after a day’s work and you are in a hurry to hit your bed, you may throw caution to the wind and put yourself in danger.

It is important that as ride-hailing app users we take our personal security with the same seriousness we take with traditional taxis instead of depending solely on the companies for our safety.


What do you think?

1200 points
Upvote Downvote


Leave a Reply

Your email address will not be published. Required fields are marked *





Shatta Michy says someone tried to kill her dog but she won’t take it next time

You can get over 5GB of MTN data for only GHC12 ― yes, believe it!