Branding
Stories in this category
From invisible to influential : Why Africans must take personal branding seriously
When I published my first novel nearly three decades ago, I did not know I was building a personal brand. At the time, I was simply a young Ghanaian writer with a passion for storytelling. Like many young Africans, I believed that hard work, talent, and education would naturally attract recognition and opportunities. O...
Juliet Asante reflects on Ghana’s missed World Cup branding opportunity
Filmmaker and former Executive Secretary of Ghana’s National Film Authority, Juliet Yaa Asantewaa Asante, has written about Ghana’s apparent failure to leverage the global spotlight of the 2026 FIFA World Cup to promote tourism, arts and culture.
How brands banned from the World Cup became the story
Levi's was not supposed to be one of the biggest brands at this World Cup. Neither were Heinz or Beats.
No Name, No Trust: The Case for Branding Ghanaian Local Foods
Take a walk through any of Ghana’s major markets on a regular day. You’ll see ten women with tomatoes in basins. Five open sacks of gari. Three trays of Fante kenkey wrapped in plantain leaves. From a distance, nothing sets one apart from the other. The only contest is who can call customers louder, and […]
The Truth About Branding for Small Businesses: Focus on What Matters
As a branding and design consultant, what I am about to say may seem counter to my professional interests. In some regards, it is. However, the truth must be told. While logos, corporate branding, and positioning are undeniably important elements of a business’s identity, for companies generating less than $100 million in revenue, branding is […]
The 5 Levels of Brand Interface
Over the years, businesses have sought to create an identity for their products, not only to excel in competition but also to secure the right to ownership. Embarking on the entrepreneurial journey involves a dynamic process of growth and expansion, characterized by distinct stages that your product, business, or service undergoes. These levels serve as […]