Marketing
Stories in this category
“Marketing opened my mind to the business of creativity” – fashion designer Michael Brett Odoom
Ghanaian fashion designer Michael Brett Odoom says his training in marketing and visual arts shaped his approach to building a career in fashion. Speaking on Daybreak Hitz with Kwame Dadzie and Doreen Avio on Thursday, 13th August 2026, on Hitz 103.9 FM, Odoom said studying Marketing at Cape Coast Technical University...
CIMG, Central University partner to advance marketing education for students
The Chartered Institute of Marketing, Ghana (CIMG) and Central University have signed a Memorandum of Understanding (MoU) aimed at giving students stronger industry exposure, professional certification opportunities, and practical skills to improve their employability. The agreement was signed at Central University’s M...
Are we optimising ourselves into forgettable marketing?
Marketing today has become extraordinarily good at measuring outcomes. We can track clicks, optimise cost per acquisition, segment audiences into increasingly precise groups, and understand consumer behaviour in ways marketers from previous generations could only dream of.
Email Marketing in 2026: Why you’re probably doing it wrong
Lots of self appointed ‘marketing guru’s’ like to claim that email is dead, and that social media (or community platforms) are the only way to reach people now. Its a fun narrative because it gives people an excuse to ignore the more boring stuff and chase new ideas, but the reality is that email marketing in 2026 is s...
Christmas Bonanza: Leveraging Local Influencers to Maximize Sales
If you are self-employed, a start-up, or a young entrepreneur you most likely admire the role Influencers play to improve brand awareness, visibility, and sales. You get enchanted by what McBrown does for Hisense, M.anifest for Absa, and Delay for the LPG campaign. To a large extent, you would give almost all your investment to […]