In our Personal Branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist.
If you’ve been a follower of my branding lessons, from any of the platforms, be it radio, TV, blogs, or social media you would have noticed one name stands out in most of my examples. That name is Shatta Wale.
Just google Shatta and his name and works surfaces.
His songs and brand have become a household name.
There are several strategies one can learn from the Shatta brand, even if you don’t like his personality nor music. He has a lot to teach with his brand.
I’m pulling out just one of the many lessons from his brand journey.
The law of the Word – Declare it and be it!
In 2015 he released a song titled Dancehall King and declared himself the king of dancehall music in Ghana. In the same year, he won the artist of the year in Ghana’s Vodafone Music Icon.
Shatta didn’t just claim the title against his rivals, he has been working hard to prove it.
Lesson 1: People are more likely to call you the name/title you use for yourself.
Lesson 2: Once you make it make, live to its expectation. Just like the ‘fake it till you make it’ approach.
Perhaps that was his goal, and today arguably has become the king of dance hall music.
Fast forward to 2020, the renowned musician Beyonce featured him on her album ‘Black is King’, with the track titled ‘Already’, check Beyonce feat Shatta Wale – Already. The video clip hit a million views in less than 24 hours of its release. Instant hit huh!
Interestingly, part of the lyrics of the song reads ‘king already’.
The word king can be heard repeatedly in the song and he has become king already.
“Long live the king, you a king, you no wait
King already, already, you no wait
Top everything, everything, you no wait
King already, already, you no wait”
What words do you say about and believe about yourself?
Words carry power. Words play a major role in branding. What do they say about you?
Create your brand with your words and establish it with your deeds.
