GEA and Hollard launched the much-awaited Asomdwee, which translates “Peace of Mind” for Micro, Small and Medium Enterprises (MSMEs) in Ghana in December.
Asomdwee is a tailored Insurance Product aimed at providing security for small businesses. The comprehensive product covers property, public liability and life insurance for growing businesses.
The product offers three tailor-made insurance packs, namely Bronze, Silver and Gold, depending on the size and nature of your business with premiums as low as GHS 360, GHS 910, GHS 2,310 for coverage as high as GHS 300 000.
Speaking at the launch, the CEO of GEA, Mrs Kosi Yankey-Ayeh, said the launch of Asomdwee is very timely and relevant as it emphasises the importance and risk mitigation strategies.
Mrs Yankey-Ayeh added that the world is changing and transforming at a rapid pace, and COVID-19 has emerged to accelerate this transformation. The new dynamics necessitates the development of new strategies. Yes, indeed, sustainable ones. Hence, partnering with an insurance institution such as Hollard will help in the development of the world-class MSMEs we aspire to see, those capable of standing on their ”own” two feet in times of any eventualities and throughout their business cycles.
GEA and Hollard Insurance are stepping out to break business sustainability with insurance that allows businesses, irrespective of the size of their wallet, to save and invest in insurance products that will help them prepare for the future.
On her part, Hollard Ghana’s Group CEO Patience Akyianu described the partnership as an industry first that serves MSMEs exclusively.
“In our quest to enable more people to create and secure a better future, we have partnered with GEA to offer an off-the-shelf MSME insurance product that will protect business owners, employee’s welfare, and their business assets from unexpected incidents. The beauty of Asomdwee is that regardless of the package the MSME opts for, they enjoy coverage for; permanent total disability, critical illness, death, burglary, public liability and fire & allied perils at flexible premiums”.
“Achieving a financially inclusive society requires a system that supports varying business sizes. We’re doing what we can towards this goal. Our collaboration with GEA is made to suit their unique risks. Through Asomdwee, business owners can bounce back to their feet”, she added.
Quick Question
Would you pay to insure your small business?
Yes
No
Maybe
