The University of Media, Arts, and Communication’s Institute of Journalism (UniMAC-IJ) has unveiled a pioneering initiative: the Bachelor of Arts in Development Communications programme. The launch of this program, set to commence in the upcoming academic year, promises to equip students with the essential knowledge and skills needed to leverage strategic communication for driving positive transformations.
The announcement, which reverberated across social media platforms, was shared on UniMAC’s official Facebook page on Monday, August 21.
The foundation of the new development communications program lies in its mission to imbue students with the expertise to utilize communication strategies as catalysts for social and economic progress. As Ghana continues to make strides in various sectors, the demand for adept communicators who can tailor campaigns to align with developmental contexts is becoming increasingly evident. UniMAC’s visionary move to introduce the Bachelor of Arts in Development Communications is poised to address this pressing need.
The curriculum of the program promises a comprehensive exploration of the intricacies of development communications. Students will delve into subjects ranging from public relations and corporate communications to fundraising, journalism, project management, and research. This interdisciplinary approach ensures that graduates emerge not only as skilled communicators but also as versatile professionals capable of navigating diverse roles in governmental bodies, non-profit organizations, and private sector enterprises.
The introduction of this program has been met with enthusiastic responses from both students and professionals alike. Comment sections beneath the Facebook post revealed an overwhelming consensus on the timeliness and relevance of the new degree. As Ghana continues to chart its development trajectory, communication has proven to be an indispensable tool for influencing positive change. The Bachelor of Arts in Development Communications positions itself at the forefront of this endeavor, acknowledging the power of effective communication in shaping the nation’s growth.
Prospective students considering this program can look forward to a myriad of exciting career paths upon graduation. With the dynamic skill set cultivated through the degree, individuals can embark on journeys in public relations, corporate communications, journalism, project management, and research. Whether it’s crafting impactful campaigns, managing communication strategies, or conducting insightful research, the avenues for contributing to the nation’s advancement are boundless.
UniMAC’s commitment to delivering top-notch education is evident in its pursuit of academic excellence. The Institute of Journalism’s continuous efforts to adapt and evolve in response to changing societal needs are commendable. As development becomes an all-encompassing priority in Ghana’s growth narrative, the university’s decision to introduce the Bachelor of Arts in Development Communications serves as a testament to its dedication to producing professionals who can steer the nation toward prosperity.
For those intrigued by the prospect of enrolling in the Bachelor of Arts in Development Communications program, UniMAC’s official website is a treasure trove of information. Aspiring students can find comprehensive details about the curriculum, admission requirements, and application process. The university’s user-friendly online platform ensures that accessing information and initiating the application process is a seamless experience.
