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Daily Accra > Blog > News > Business > 4 Rules for Aspiring Entrepreneurs: Essential Tips for a Strong Start
Business

4 Rules for Aspiring Entrepreneurs: Essential Tips for a Strong Start

Insights from Isaac Clad, CEO of Laddile

Editorial
Last updated: February 25, 2024 1:12 pm
By Editorial 430 Views
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4 Min Read

Over the past ten years, technology has created greater equality and generated a revolution in the business world. Now that you have greater access to information, you can act more quickly and wisely as an entrepreneur. Being lighter, more nimble, and quicker on your feet gives you an advantage against large corporations. You can swiftly focus on new markets and reposition as needed.

It is an exciting time to be an entrepreneur since, during the past ten years, technology has created greater equality and generated an entrepreneurial revolution. You now have quicker access to information as an entrepreneur, allowing you to make better informed decisions. Because of your greater flexibility, less weight, and quicker reflexes than large corporations, you have an advantage over them. You have the ability to quickly target new markets and reposition.

To succeed as an entrepreneur, however, you must have a broad perspective and see your strategy through to completion. The chief executive officer of Laddile, Isaac Clad, provides some helpful pointers that will assist you in starting your own business:

  1. Keep your day job.
    If your business is online and you are employed, think about launching it on the side with a stable income. A business typically takes six months to a year to get off the ground; therefore, you do not want your capacity to pay your rent to depend on your business becoming successful over night. As your firm expands, start small with what you can manage in terms of money and time, and then scale up.
  2. Discover your niche.
    Laddile Marketplace has had its day. Customers are searching for specialty stores, especially online. You must identify a need and satisfy it—something that a certain demographic desires but is unavailable at large chain retailers. Clad gives advice along the lines of, “You have to identify where the big men are not and go into your niches. You cannot compete with them.”
  3. Establish an online presence.
    Even if you do not intend to launch an online store, you should still think about how useful the internet may be for your organization. The constraints of physical location are removed with an online presence, which increases your consumer base by literally millions. It is also a fantastic tool for self-promotion and letting people know about your presence and activities, even within your own community.
  4. Refuse to give up.
    Being a successful entrepreneur takes imagination, vigor, and the will to persevere in the face of setbacks. Few people are aware that Bill Gates first developed Microsoft 1.0 and 2.0, both of which were failures, before creating the wildly popular Microsoft 3.0. Despite this, he persisted. And it is this resolve and never-say-die attitude that will set successful businesspeople apart from those who fail. “Arm yourself with hope to get over the ‘No’ or the problem,” advises Clad. Failure is not always bad, as long as you learn from your mistakes.

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