An X tweetstorm is about to erupt after commentator Albert Nat Hyde, known as Bongo Ideas criticized the perceived political rewards being granted to influencer Joshua Buernortey Boye-Doe, popularly known as KalyJay, in the wake of the NDC’s 2024 election victory.
In a post on X (formerly Twitter), Bongo wrote:
“The money KALYJAY Dey chop politically, if dem tell you, you go shock! We Dey watch!”
He followed up with:
“No envy. No hate. We just Dey watch!”
The statement quickly drew attention and sparked divisive reactions. One user accused Bongo of being bitter, claiming, “You are hurt coz it’s not coming to you… the NDC is a joke parading popular people over competent people.”
Bongo, however, maintained his position, responding:
“I’m not hurt. I have no iota of hate towards him. My beef is just the fact that he was quiet until November 2024 and then all of a sudden he has become the key beneficiary when others put their lives on the line and campaigned for years!”
He clarified that his critique wasn’t aimed at KalyJay personally, but rather at what he perceived as a flawed system of political recognition:
“I don’t need anything from him personally. I just feel the govt, if they wanna reward people, should reward the right people. Kalyjay only came in at the dying embers of the campaign when NDC was gonna win anyway…so why only him?”
Though Bongo clarified he does not personally seek handouts from KalyJay or the NDC, his criticism has triggered a debate about youth engagement, reward structures in politics, and the role of influencers in Ghanaian political campaigns.
As of this publication, KalyJay—known for leading the powerful #FixTheCountry campaign in 2021—has not issued any official response to the allegations.
The incident reflects broader concerns about the increasing intersection between social media popularity and political recognition, with critics raising alarms over what they call “performative activism” being rewarded over substance and sacrifice. Others, however, argue that political campaigns naturally reward those with the most visible influence, especially in the digital age.
Whether this controversy fades or ignites further scrutiny of how political parties engage Ghana’s influencer class remains to be seen—but for now, as Bongo put it, “We Dey Watch.”
