The Ghana Tourism Authority (GTA) has opened submissions for the 2026 edition of its flagship festive season programme, December in GH, inviting event producers, cultural innovators and experience creators to take part in what has become one of Africa’s most recognised cultural tourism periods.

The 2026 edition is scheduled to run from 1 December 2026 to 3 January 2027 and is expected to position Ghana as a multi-city cultural destination, showcasing music, film, fashion, cuisine, heritage and contemporary creative expression.

According to the authority, the programme has evolved beyond a standard event calendar into a curated cultural season under the broader Black Star Experience agenda, aimed at strengthening Ghana’s positioning as a global hub for cultural tourism.

The authority noted that December in GH has grown into an immersive national experience that reflects Ghana’s identity while boosting the country’s tourism appeal, particularly among members of the diaspora, first-time international visitors, investors and cultural enthusiasts.

Each year, the festive season serves as a major driver of tourism inflows, contributing significantly to Ghana’s global cultural visibility.

For the 2026 edition, the authority says greater emphasis will be placed on regional participation, enhanced visitor experience and storytelling that highlights Ghana’s cultural diversity and creative industries.

Chief Executive Officer of the GTA, Maame Efua Houadjeto, described the initiative as more than a celebration, calling it a cultural movement designed to strengthen Ghana’s global tourism brand.

She added that this year’s edition is expected to be the most impactful yet, with innovative programming aimed at reinforcing Ghana’s reputation as a leading destination for culture, entertainment and heritage tourism.

The authority is therefore calling for well-developed, experience-driven proposals that reflect the growing identity of Ghana’s tourism sector.

Priority will be given to submissions that demonstrate strong production quality, cultural authenticity, audience engagement and alignment with a unified national tourism narrative.

Annabelle McKenzie noted that the goal goes beyond hosting events to creating memorable experiences that shape global perceptions of Ghana.

She described the festive period as one of “return, connection and discovery”, adding that strict attention will be paid to the cultural value and quality of selected programmes.

Submissions are now open and must fall within the official programme period. Selected events will be integrated into the national calendar and promoted locally and internationally through GTA platforms.

The deadline for submissions is Monday, July 13, 2026.

Applications can be submitted via https://www.bit.lv/3P2Tdbi, while further information on Ghana’s tourism offerings is available at https://www.visitghana.com and https://www.ghana.travel.

The authority maintains that December in GH 2026 will further consolidate Ghana’s position as a leading cultural and tourism destination in Africa while deepening engagement with the global diaspora.