For decades, certain professions and businesses have been viewed through the lens of gender, with society assigning some careers to women and others to men.

But across Ghana, a growing number of men are challenging these stereotypes and proving that passion, skill, and determination matter more than societal expectations.

For men like Richmond Ofori Perry and Hajj Leleele, their journeys are not merely about breaking gender norms.

They are about pursuing their passions, earning a living, and providing for their families despite the criticism and misconceptions that often come with working in female-dominated fields.

While society has become more accepting of men in industries such as beauty, cosmetics, and makeup artistry, questions remain.

Has the narrative completely changed? Do people still judge men who venture into traditionally female professions? And how do their families and partners cope with public perceptions?

Building a Business Beyond Stereotypes

Richmond Ofori Perry, Chief Executive Officer of Perry’s Glamour Care, says entering the beauty and cosmetics industry was a natural decision.

“It wasn’t a difficult choice of line of work for me. I started the business with my mother. I learnt business at a very young age and used to run errands for her in her shop,” he explains.

Today, Perry’s Glamour Care specializes in skincare products, hair products, cosmetics, and other beauty essentials. Despite operating in a sector largely associated with women, Perry says he has never allowed public opinion to distract him from his goals.

“I am unperturbed by people’s opinions. I focus on my business and don’t react to negative comments. I constantly research products before recommending them because I want people to look good and feel confident.”

According to him, acceptance of men in the beauty industry is gradually improving as more men join the profession and demonstrate their expertise.

“Society is learning to accept us. It’s not about gender; it’s about passion. Everyone has the freedom to pursue the business they love. I don’t challenge people directly. I simply try to prove that I know what I’m doing.”

Interestingly, Perry believes his uniqueness in the industry sometimes works to his advantage.

“Some people like to buy from me because of my personality and because they rarely see men in this line of work.”

Through the challenges and occasional criticism, one thing has kept him going.

“I always have it at the back of my mind never to give up. What people say doesn’t get to me.”

Turning a Gift into a Career

For renowned makeup artist Hajj Leleele, the journey into makeup artistry happened almost by accident.

“I didn’t really set out to learn makeup artistry. I think it’s God’s gift to me,” he says.

What began as a hobby making up children in his neighborhood eventually developed into a profession. Determined to improve his skills, he sought professional training and transformed his talent into a thriving business.

His first major assignment, however, came with anxiety.

“I was really skeptical when I went to make up my first bride, but it went well. After that, I started getting more clients.”

Today, Leleele’s work extends beyond bridal makeup. Through content creation and training programs, he has expanded his brand and now mentors aspiring makeup artists.

Despite his success, he admits that societal judgment remains a reality.

“Sometimes when you go to dress a bride, some people will be giving you looks. Some even approach you to question what you’re doing, but I try as much as possible to ignore them and focus on my job.”

The criticism is not limited to face-to-face encounters. Social media, he says, can be particularly harsh.

“I’ve seen some hurtful comments online. Some people even question my marriage. But this is the job that feeds me and helps me take care of my family.”

For Leleele, passion remains the driving force behind his persistence.

“It has helped me in several ways and it’s a job I’m passionate about.”

Redefining Success

As traditional gender roles continue to evolve, men like Richmond Ofori Perry and Hajj Leleele are demonstrating that success is not confined by societal expectations.

Their stories reflect resilience, determination, and a willingness to pursue opportunities in spaces where they may be considered unconventional. While stereotypes have not completely disappeared, their achievements suggest that society is gradually shifting toward valuing competence and passion over gender labels.

In a world where barriers are constantly being challenged, these men are not only making a living; they are redefining what is possible and inspiring others to pursue careers based on their talents rather than society’s expectations.