For Ghanaian luxury fashion designer Selina Beb, the journey from running a fashion brand in Accra to being recognised by some of the world’s biggest names has been nothing short of remarkable.

The designer boasted about two of the biggest milestones of her career; being featured by global music icon Beyoncé and later handpicked by Meta, the parent company of Facebook and Instagram, for its prestigious African Union (AU) Day campaign.

Speaking in an interview on Hitz FM‘s Daybreak Hitz, Selina said one of her earliest global breakthroughs came in 2019, when Beyoncé included her brand on her official website as one of the Black-owned businesses to support during the singer’s Black Parade initiative.

“She [Beyonce] decided to do a directory of black-owned businesses, and in Africa, she chose eight people. Most of us were designers and I was part of it,” she beamed with pride.

The recognition became even more memorable when Beyoncé’s mother, Tina Knowles, visited Ghana during the Year of Return, giving Selina the opportunity to personally present one of her signature handbags.

But just when she thought fashion had already opened its biggest doors, another global giant came calling.

In 2022, Meta reached out to the designer after discovering her work online, selecting her as the first Ghanaian to be featured in its African Union Day campaign.

According to Selina, Meta flew a production team to Ghana to film a documentary about her creative journey after she was recommended by the company’s Head of Communications for Africa.

“Little old me, just in my corner doing my thing. I didn’t know Meta recognised me. Apparently, the Head of Communications in Africa followed me on social media, liked what I was doing and thought my story was worth telling,” she said.

She noted that musician Gyakie later became the second Ghanaian to be featured in the campaign.

Looking back, Selina said fashion has taken her far beyond the runway, earning her features on BBC Focus on Africa, CNN, Voice of America, and Vogue Italia.

For the celebrated designer, those moments are proof that passion, consistency and authenticity can attract global recognition, even when you’re simply focused on doing your work.

“If I wasn’t doing fashion, I don’t think I would have been featured on all these platforms,” she added.