Uganda has launched a major initiative to expand its tourism reach in Northern Europe, hosting its inaugural Uganda Tourism Symposium in Copenhagen.

Organised by Uganda’s embassy in Denmark, the high-level event brought together government officials, travel trade professionals, media, and private sector stakeholders to showcase Uganda’s diverse tourism offerings and investment opportunities.

Held at the Scandic Spectrum Hotel under the theme “Building Sustainable Tourism Partnerships and Linkages,” the symposium highlighted Uganda’s potential as a competitive and sustainable travel destination in Africa. Discussions and presentations focused on wildlife safaris, cultural heritage, adventure tourism, and eco-friendly experiences.

Daniel Irunga, Senior Brand Officer at the Uganda Tourism Board (UTB), emphasised the country’s commitment to Nordic partnerships.

“Destination Uganda is committed to deepening business partnerships with Nordic and Scandinavian tour operators and travel advisors, while positioning the country as a safe, competitive, and sustainable destination for Nordic travellers,” he said.

Uganda’s Ambassador to the Nordic and Baltic regions, Margaret Otteskov, underscored the economic potential of the region.

“The Nordic market is characterised by a strong outbound travel segment with a growing interest in authentic, nature-based, and socially responsible tourism experiences. Through economic and commercial diplomacy, we remain committed to developing this market and strengthening Uganda’s tourism presence in the region,” she said.

The symposium also facilitated business-to-business engagements, aiming to foster collaborations that could increase tourist arrivals from Denmark, Sweden, Norway, Finland, and the Baltic states of Estonia, Latvia, and Lithuania.

Leading Uganda tour operators and hospitality stakeholders, including Crystal Safaris, Dory’s Tours, Emburara Safaris, Sites Travel, Africa Addict, and Safaris, participated in the event.

The gathering signals Uganda’s strategic push to diversify its tourism markets and attract more international visitors through sustainable travel initiatives, highlighting Nordic countries as a key growth region.