Renowned Ghanaian dermatologist and Founder of Skin Foundation Africa, Dr Kofi Ansah Brifo, has called for a more compassionate and evidence-based national conversation surrounding skin bleaching and recovery, warning that societal mockery of individuals returning to their natural complexion may worsen the growing public health challenge.

Speaking on GBC News, Dr. Brifo highlighted the psychological burden many individuals face after discontinuing skin-lightening practices. According to him, ridicule, colour-based criticism, and negative public commentary often discourage recovery efforts and may drive affected individuals back to the use of harmful bleaching products.

“Mocking people for returning to their natural complexion after bleaching can significantly affect their mental health and push them back into using unsafe products,” he stated.

Dr. Brifo explained that skin bleaching extends beyond aesthetics and should increasingly be viewed through the lens of public health, mental health, and social advocacy. He noted that prolonged use of unregulated bleaching agents may result in severe dermatological complications including skin barrier damage, chronic inflammation, infections, steroid dependence, pigmentary disorders, and long-term systemic effects.

He further emphasised that colourism, misinformation, unrealistic beauty standards, and social pressure continue to fuel the widespread use of bleaching products across many African communities.

The dermatologist therefore urged healthcare professionals, policymakers, media platforms, and advocacy groups to adopt a more supportive and rehabilitative approach when addressing the issue.

“The first response should never be judgement. It should be compassion, education, and evidence-based care,” Dr. Brifo stressed.

He also underscored the importance of public education campaigns focused on skin health literacy, early dermatological intervention, mental health support, and the promotion of healthy skin practices, particularly among young people.

Dr Brifo’s remarks form part of broader efforts by Skin Foundation Africa to raise awareness about harmful skin practices while promoting inclusive, culturally sensitive, and patient-centred dermatological care across Ghana and beyond.