Football is more than sport for Ghana — it is a strategic national asset capable of driving economic growth, tourism and global influence, a senior official at the Ghana Football Associationhas said.

Speaking on the Asaase Breakfast Show on Wednesday (20 May), Neil Armstrong Mortagbe said the country must deliberately integrate football into its national development planning, describing it as a “source of comparative advantage”.

“Football is the pulse of the nation… we can’t afford not to leverage this for the benefit of the country,” he said.

Mortagbe pointed to Ghana’s past World Cup campaigns, particularly in 2006 and 2010, as moments that demonstrated football’s ability to mobilise national unity and international visibility.

He argued that beyond emotional value, the sport has become a major economic driver, especially following Ghana’s qualification for the upcoming World Cup.

Corporate sponsorships have surged, with telecom giant MTN committing $2 million and mining firm Gold Fields pledging $5 million, while additional partnerships are expected to be announced.

“Qualifying for the World Cup has created opportunities across the ecosystem — not just for the Black Stars but for women’s football and other national teams,” he said.

Mortagbe added that commercial activity has expanded into sectors such as fashion, tourism and media, with increased demand for team merchandise, fan experiences and travel packages.

He cited growing interest from diaspora communities and international partners, noting that football is helping position Ghana as an investment destination.

“On the back of football, we are engaging tourism, health, and other sectors… it opens doors beyond the game itself,” he said.

The official also highlighted plans for fan parks, digital content monetisation and licensed merchandising as part of efforts to maximise revenue streams tied to the national team.

Globally recognised players such as Asamoah Gyan, he said, continue to serve as informal ambassadors for Ghana, boosting the country’s image abroad.

“Wherever you go, mention a Ghanaian footballer and people immediately connect with the country,” Mortagbe said.

He insisted that Ghana must move beyond simply qualifying for tournaments and instead use football strategically to attract investment, promote tourism and strengthen international partnerships.