Popular Ghanaian content creator Kofi Gharbin, popularly known as Mr Happiness, has identified poor road infrastructure as one of the major challenges affecting the growth of Ghana’s tourism industry.

Speaking on Hitz FM’s Daybreak Hitz, he argued that Ghana cannot attract more tourists if access to major tourist destinations remains difficult due to poor road networks.

“The first thing to boost tourism in any country is good roads,” he said.

According to Mr Happiness, improving roads should be a priority for government and stakeholders seeking to make Ghana a more attractive tourism destination.

He noted that many of Ghana’s major tourist attractions are located outside Accra, making reliable transportation infrastructure essential.

“And most of our tourist attractions are outside of Accra,” he added.

The content creator said poor road conditions across the country, including in Accra, create frustrating experiences for both local and international visitors.

“There are no better roads in Accra, talk of outside Accra,” he stated.

He explained that travelling to some tourist destinations often becomes uncomfortable and time-consuming, particularly for visitors without vehicles designed for difficult road conditions.

“So a journey that can take two hours, if you don’t own a Land Cruiser to absorb the shocks and provide comfort on the road…” he said.

Mr Happiness questioned whether tourists who endure long international flights would be willing to undertake similarly stressful journeys within Ghana.

“Do you think somebody travelling eight hours from a flight will want to go to Nzulezu or anywhere, and the journey is supposed to be four hours but ends up taking eight hours?” he asked.

He believes such experiences could discourage visitors from recommending Ghana as a preferred tourism destination.

“Do you think this person will recommend a friend to come and see this?” he added.