Traders in the Ahafo Region dealing in Ghana national team jerseys say sales have increased significantly following the Black Stars’ first victory in the ongoing World Cup tournament.

The traders say the team’s winning start has reignited enthusiasm among football fans, leading to a surge in demand for Black Stars jerseys across the region.

Speaking to Adom News at Goaso, jersey dealer Armstrong Akwasi Antwi Adjei described the level of patronage as overwhelming.

According to him, football fans have been flocking to shops to purchase Black Stars jerseys since the team’s victory.

“The rate at which people are trooping to shops to buy Black Stars jerseys is mind-blowing and incredible,” he stated.

Mr Antwi Adjei explained that the high demand has occasionally resulted in shortages, forcing traders to quickly restock their supplies.

He expressed hope that the Black Stars would continue their winning run, saying more victories would further boost business for traders.

“We are praying the team wins more matches to increase our sales,” he added.

Meanwhile, a jersey customization operator, Atta Emmanuel, also reported a significant increase in business following the team’s success.

He noted that most customers who purchase Black Stars jerseys opt to have them customised with names and numbers, creating additional income for those in the customization business.

According to him, the increased demand for personalised jerseys has contributed to a rise in sales and customer traffic.

The traders remain optimistic that continued success by the Black Stars at the tournament will sustain the growing demand for team merchandise in the coming weeks.

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